ARE YOU READY TO SPEND $50,000+ every year on a paper menu that is used once and thrown away or recycled?
The discussions have begun regarding the changes that will be required of restaurants to ensure public safety. At the top of that list are items of high contact such as tables, chairs, and of course menus. The notion of disposable, single-use menus is already being discussed by various state Governors. Have you done the math on that idea? The average midsize restaurant who prints a seasonally changing menu typically spends upwards of $5,000 annually – with some spending three or four times that amount. Printing a single use, disposable menu for EVERY GUEST will cost 10-20 times that amount. So the question is, ARE YOU READY TO SPEND $50,000+ every year on a paper menu that is used once and thrown away or recycled? And what are the environmental consequences of that?
On the other hand, a tablet-based digital menu can be easily sanitized between every use. It can also be changed daily or on-the-fly as menu changes are needed. Since it is likely the supply chain will also be disrupted by COVID-19, operators will need to make a lot of changes to what they offer in the months ahead. Simply put, digital menus were a better solution before COVID-19, but now they are a necessity! It is nonsensical for restaurants go on printing and recycling menus 1 to 1 for each guest, every day!