The difference $.50/day makes……..
Question #1: Do you know what your primary sales tool is?
Question #2: Do you know what your printed menus cost?
Paper Menus
- Printed menus are a “per change” expense! That is, you pay every time you change something. Operators are often stunned when we ask them to add up their cost of paper, ink/toner, shipping fees, menu covers, etc. to get a full picture of what they are currently spending. It is not uncommon to find operators who are printing menus daily or weekly at costs of $15,000 or more annually.
- Short minded operators will delay inevitable changes to minimize costs, doing so at the expense of menu accuracy, increased F&B costs, and guest satisfaction. This ultimately jeopardizes their sales and success!
- 95% of guest decisions regarding what to eat, what to drink, and how much to spend is determined by your menu. This means your primary sales tool is text on a piece of paper. You can do so much better!
- The collective menu offering often involves many pieces (i.e. separate menus for breakfast, lunch, dinner, specials, desserts, beer, wine, cocktails, etc.). This doesn’t include table tents or in-house marketing for your promotions or limited time offers and upcoming events.
Digital Menus
- The total cost of tablet menu is $.50/day or less*
- A 100 seat restaurant with 50 tablet menus costs $25/day or less*. The sales increases resulting from more effective, digital presentation is significantly greater than this expense.
- Because the costs of digital menus are fixed, you’re free to edit the menu in real time as often as needed. You can remove out-of-stock items, adjust prices due to fluctuating costs, and keep things interesting with new items and features every day without incurring additional expenses.
- Unlike printed menus, you SAVE money, INCREASE sales, ADD efficiency, and ELEVATE the guest experience by changing your menu more frequently!
- The digital menu experience allows you to layer information and and utilize imagery, so all of your menus are consolidated, instantly accurate, the information is more descriptive and informative, and they become more visually engaging and suggestive which translates into increased guest spending. Simply put, everything gets better AND you make more money!
*cost estimates based on Imenutech’s 2026 $0 down lease and subscribe offer. Offer includes the monthly lease of all required hardware (tablet, case, and charging docks), initial menu data entry and design, as well as our unlimited subscription software license. First year lease rate is $.50/tablet per day and reduces to $.40/day after 12 months. Total costs may be reduced further by purchasing versus leasing hardware and/or discounted 1-3 year software subscriptions.