Classic Menu Engineering

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What is MenuVative?

MenuVative was born in 2012 as the world’s first comprehensive digital menu platform. It was our way of elevating the use of classic menu engineering principles beyond the confines of the the highly limited, 2 dimensional rectangle of marketing real estate that is the paper menu. While the adoption of digital menus has grown rapidly over the years, we also realized we had a lot more to give to those who are not yet ready to replace their use of paper menus. So MenuVative is now a menu engineering system for both the restaurant operators using traditional paper menus and the operators looking toward the future and fully embracing digital menus.


We offer two classic Menu Engineering solutions – A Menu Refresh and a Menu Renovation. If you have no knowledge of the classic principles of menu engineering and have been using menus that do not incorporate those principles, you are losing money! Both solutions are miniscule investments in your business, include a money back guarantee, and require little or no effort from you.

MENU REFRESH

$995 now $795

Design Time: 1 week

  • A redesign and layout of your existing menu in one easy step
  • Application of classic menu engineering principles to increase sales, including menu item organization, placement and bracketing strategies, optimal price formatting, selective emphasis & de emphasis, and more.
  • A printed and digital file of the refreshed menu (publishing & printing optional)
  • A 30 minute consultation and detailed report explaining the logic behind every change
  • A money back guarantee of increased sales*

MENU RENOVATION

$1,495 – $2,495 (final price based on quantity of menu items)

Design Time: 2 weeks

  • Detailed, item level profit & sales mix analysis and pricing strategy
  • Application of classic menu engineering principles to increase sales, including menu item organization, placement and bracketing strategies, optimal price formatting, selective emphasis & de emphasis, and more.
  • A complete redesign and layout of your existing menu
  • A printed and digital file of the refreshed menu (publishing & printing optional)
  • Advanced reorganization of menu items based on popularity and profit
  • A 2 hour training on the menu engineering principles applied for continued success
  • A money back guarantee of increased sales*